Given that there are already approximately 7 billion cell phones in use worldwide, texting is clearly the norm for communication. Appointments are made by SMS. For food drop-offs, they text. For public events, work initiatives, and transactions. It should come as no surprise that local firms are increasing their spending on SMS and text marketing.
Small company owners need to have a fundamental grasp of what SMS campaigns are and how they operate in order to make the most of them. Continue reading to discover how to create winning SMS gateway Australia campaigns that make an impact, uncover useful templates, and deliver SMS marketing messages that convert.
What is an SMS campaign?
An SMS campaign is a marketing initiative created to assist you with text-based client interaction and outreach. SMS (Short Message Service) campaigns entail delivering in-the-moment advertising (or educational) messages to a target audience. They are among the essential elements of contemporary text marketing.
SMS marketing campaigns’ advantages
For your company, a well-planned, well-timed SMS marketing campaign may be quite advantageous. Here are a few examples:
Immediate and Direct Communication
SMS campaigns provide your marketing messages quickly, boosting your chances for effect and enabling improved relevance and urgency. In contrast to conventional marketing efforts that rely on customers performing web searches or opening their mailbox, SMS campaigns are sent to customers immediately. Text is a no-brainer if you have a time-sensitive announcement, such as a flash sale, a limited-time deal, or an update on an event.
High Rates of Open and Response
In case you didn’t know, compared to other types of marketing communication, text messages have incredibly high open and response rates. Up to 98% of texts are opened, and 95% of those are opened in just three minutes.
Targeted and Personalized Messaging
SMS campaigns provide you unmatched customisation and customization possibilities, enabling you to engage with and better serve your consumers. You may reach clients with pertinent promotions directly to their mobile phone inboxes, building familiarity and fostering connections, by addressing them by name in accordance with their unique timeframes.
Budget-Friendly Marketing Channel
What is the cost of sending a text? Let’s say 700. less than you may imagine. One of the most economical marketing channel choices is text. Text is one of the most effective and cost-effective marketing channels you have available because, with the appropriate platform, you can send high-impact, interactive, and tailored campaigns for next to nothing.
Enhanced Participation and Loyalty
Did you realize that your clients prefer texts from you? If they have given their consent, three-fourths are content to receive SMS from a brand. Text-delivered coupons are used 10 times more often than other kinds by customers. In comparison to phone, email, or Facebook, text messaging has a response rate that is 209% greater.
Competitive Edge
It’s not simply wonderful to have messaging. You get a considerable competitive advantage as a result. Texting is preferred by your consumers above all other forms of communication by a factor of two. Most crucially, more than 40% of customers say they’re likely to move to a new company because they provide text messaging as a form of communication, over 65% believe texting makes working with you more convenient.
SMS marketing campaign concepts and tactics
To get you started, consider the following eight SMS marketing campaign ideas and methods. Don’t forget to include an emoji, as a pro tip!
Greetings messages
Welcome text messages are particularly significant since they are the first texts sent in your relationship. Remind them of the benefits they have already experienced by choosing you as their provider and the benefits you will continue to offer during your relationship. You may also provide a discount or incentive for joining up.
We can’t wait to make your grin more radiant. The next time you visit for a complimentary retainer cleaning, present this text message.
Letters of gratitude
These texts are among the most effective ones for expressing thanks. To demonstrate to clients that you value them and are truly interested in keeping in touch with them, send thank you notes following transactions and services.
- Hey Jonathan, I appreciate you using Ollie + Mannie today. We wish you much joy with your new candle. We’ll give you 10% off your next one stand! We look forward to your return and welcome any queries through text.
Reminder messages
To confirm appointments, orders, delivery, and other events, use confirmation messages. Reassurance and contact information for your clients should be included in order confirmation communications.
- Hello Kari, this is Sophie at Amos Tires. To confirm your rotation appointment on August 12 at 4 PM, I’m just messaging. If you need to make any changes, text me! We wish you a wonderful day and look forward to seeing you soon.
Special discounts and exclusive offers
These kinds of communications are intended to give consumers the impression that they are receiving a discount that is uniquely personalized for them and takes into consideration their relationship with you. In essence, they should give them the impression that you are genuinely grateful for their loyalty and that you know them.
- It’s time to celebrate, Julie, since it has been five years since we began working together at Beauty & Wellness. For 40% off our most recent beauty packages, click this [link]! We are really grateful for your patronage and for letting us accompany you on your path to wellness throughout the years.
