Programmatic Advertising Market Research, 2030
Programmatic advertising is the buying and selling of digital advertising space through automated systems. This process eliminates the need for manual negotiations between publishers and advertisers, and allows for more efficient and targeted ad delivery.
The programmatic advertising market is growing rapidly, and is expected to reach US$138.25 billion by 2030. This growth is being driven by a number of factors, including the increasing adoption of digital advertising, the growing availability of data about online users, and the development of new programmatic technologies.
Market Drivers:
The growth of the programmatic advertising market is being driven by a number of factors, including:
- The increasing popularity of digital advertising
- The growth of mobile advertising
- The rise of data-driven marketing
- The increasing demand for transparency in the advertising process
- The need to improve the efficiency of advertising campaigns
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Market Segmentation:
The programmatic advertising market is segmented by:
- Ad format: The market is segmented into display advertising, video advertising, native advertising, and social media advertising.
- Type: The market is segmented into real-time bidding (RTB), private marketplace (PMP), and programmatic guaranteed.
- Industry vertical: The market is segmented into retail, healthcare, finance, technology, and media and entertainment.
- Region: The market is segmented into North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa.
Regional Insights:
The North American region is the largest market for programmatic advertising, followed by Europe and Asia-Pacific. The growth of the programmatic advertising market in these regions is being driven by the increasing popularity of digital advertising, the growth of mobile advertising, and the rise of data-driven marketing.
Industry Latest News:
- In July 2023, Google announced that it would be investing $1 billion in programmatic advertising over the next two years.
- In June 2023, Facebook announced that it would be launching a new programmatic advertising platform called Audience Network.
- In May 2023, Amazon announced that it would be acquiring Sizmek, a programmatic advertising company.
Conclusion:
The programmatic advertising market is expected to continue to grow in the coming years, driven by the increasing popularity of digital advertising, the growth of mobile advertising, and the rise of data-driven marketing. Advertisers are increasingly looking for ways to reach their target audience more efficiently and effectively, and programmatic advertising offers a number of advantages over traditional advertising methods.
