The Google Display Network reaches more than 90% of internet users globally. The reach is huge and offers businesses an avenue for maximising revenue by connecting with large populations. It makes Google display advertising a reliable tool for marketers since it has a large reach. While the avenues are impressive it is a challenge to get these display ads to feature on various websites and grow a site’s reach.
Here are six proven tips to help you increase your ad reach with Google display advertising.
1. Optimising Landing Pages for Ads
The purpose of an ad – customers connect with the ad as it addresses their concern or need. They click the link and view the products and services available and go to a landing page. You need a page giving information and CTA for a product or service connecting with the displayed advertisement. It is important for a Google display advertising agency to create separate landing pages for each ad campaign. Since the customers reach the targeted page instantly, conversion is quick: optimisation is thus the crux to gain maximum benefit. Ads, backed by landing pages, address the need directly and instantly; these are not directing all site visitors to the homepage, where they have to search for and go to individual pages.
2. Optimisation for Mobile
Smartphones are the tool used the majority of consumers making purchase decisions. You need mobile-first ads to meet your customers where they are most likely to be! Mobile users have a high propensity to click these ads due to compatibility and getting access to information as and when they search. An optimisation trick that works is adding a click-to-call feature to capture leads directly. According to a Google Study, 70 percent searchers will use click-to-call feature. It also increases clicks on your ad since it gets more placements on websites relating to your business.
3. Using Managed Ad Placements
Managed ad placements give you control over your e-commerce digital marketing efforts. You gain control over where your display campaigns should feature. Instead of Google making the choice, businesses pick the specific sites they want their ads on. With control over who to target, your site generates high-quality leads with consistent conversions.
4. Remarketing with Display Ads
Remarketing is an effective way of targeting customers who are interested in the products and services you offer. It displays ads to customers who visit the site and respective pages without taking action. These ad campaigns will likely trigger their interest in your business, especially if they are indecisive. Remarketing is a great strategy since it brings back potential customers to your business. When creating remarketing ads, consider using content based on user intent to target buyers at different stages in the sales funnel.
5. Using a Multi-Format Approach
Creating e-commerce digital marketing ads in every available display format is a promising approach. The two formats that complement each other are text and image ads, with higher lead-generation capabilities. Text ads are ideal since they are frequently displayed on websites. On the other hand, image ads are captivating and tell stories that the user resonates with, thus reaching more converting prospects.
6. Using Responsive Display Ads
Responsive ads are flexible and automatically adjust appearance, size and format to fit any space. They combine headlines, descriptions and images to create ads that resonate with your audience. Responsive display ads allow the campaigns to fit any advertising space. As a result they increase the chances of maximising reach since the message shown is relevant to your audiences.
With many internet users interacting with the Google Display Network, implementing these tips would maximize return on investment. Partnering with a digital marketing agency is crucial for monitoring the performance of these marketing strategies. The agency will further assist with adjusting these strategies to expand reach.
